6-7-19

Marketing Manager

Position Title: Marketing Manager

Location: Chicago, IL (West Loop) – Company Headquarters

Position Summary: The Marketing Manager will be responsible for day-to-day operations of NuCurrent’s outbound/digital marketing, content publishing and sales enablement activities. This is the second full-time marketing hire at the company and is ideal for someone with 3-5 years of experience at a digital agency or brand-side marketing role. Key ingredients include:

  • Ability to thrive in an evolving entrepreneurial environment on a fast-paced commercialization team
  • Engineering background and/or strong aptitude to learn, interpret and communicate technical engineering concepts across a variety of media (white papers, videos, PPT, etc.)
  • Technical versatility to advance company’s use of CRM, marketing automation, search, and other tools to develop/implement/track/optimize our digital marketing campaigns across all digital channels.
  • Desire to develop experience in and support all aspects of the company’s marketing and communications activities

Experience: Candidates with the following experience will receive priority consideration:

  • Proven working experience in digital marketing, including leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising outbound campaigns that engage, inform and motivate
  • Critical thinker, strong writer and problem solver, capable of identifying, synthesizing and reporting on market activities
  • Versatile, hands-on doer with an interest in expanding into other areas of responsibility as the company grows
  • Strong analytical skills and data-driven thinking
  • Solid knowledge of Google Analytics
  • Working knowledge of WordPress, HTML also helpful
  • Experience in optimizing landing pages
  • Up-to-date on best practices and emerging trends in online marketing and measurement

Duties and Responsibilities

  • Execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Update marketing roadmaps, storyboards and tactical calendar
  • Coordinate and support development of content / thought leadership activities
  • Advance and manage our social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify marketing trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Supervisor’s Title: Director of Marketing

Company Description: NuCurrent is a leading technology and IP company in the high growth field of wireless power and is emerging as the go-to provider of wireless power solutions for the world’s leading product companies. Spanning across industries including auto, consumer, industrial, IoT, mobile, wearables and more, NuCurrent designs systems and key components for Fortune 500 companies and other industry leaders to enable wireless power transfer in new product releases. The Company supports product teams within large companies to bring wireless power innovations to market faster, with fewer risks, lower costs and better technology, while pushing the boundaries of system performance, charge speed, user flexibility and form factors. NuCurrent has an energetic, purpose-driven work environment built by phenomenal people who go beyond expectations, are highly curious, deeply innovative and, above all, put customers first.

Cultural Fit

  • All NuCurrent Employees are: mutually supportive, resilient, solutions focused, impactful, curious and relentless in pursuit of success
  • This role also requires someone who is: entrepreneurial, an excellent communicator, highly organized, collaborative, and a self-starter.